Architectural Branding and Workplace Design for American Bakers Association

American Baker’s Association (ABA) was pleased with OTJ’s design of its existing space, so when it came time to relocate, ABA once again selected our firm to design the new office. The main objectives were to incorporate the association’s branding and develop a more inviting public space.

Entry & Reception

As the main focal point of the office, the conference room has a moveable glass wall that opens the entire room to the reception and pantry areas to allow ABA to host member events. The challenging part about designing the conference room was its proximity to the mechanical room. We worked closely with the MEP engineer and contractor to address technical issues associated with the ceiling height, ductwork and noise associated with the mechanical equipment. The previous office had a large conference room, but it was not open to any other space and the pantry was just for staff use; now the pantry serves all visitors when attending meetings or events.

ABA’s floor plan includes mostly offices on the window line and two workstations, three offices and a benching bullpen for interns on the interior. A subtenant works out of two offices in the space, so ABA can use these offices for future growth as needed.


Branding was really important to ABA, who wanted members to recognize the space as their own. The pantry has glass shelves with member products, the entrance features ABA’s logo and images of member origins visible from the elevator lobby as the first impression and a TV in reception displays content about the company and events that is constantly updated. In coordination with a signage consultant, we also developed a series of canvases that portray the “farm to fork” concept, historical images of the industry and the evolution of production technology.

If you have any questions, please contact OTJ Architects today by calling 202-621-1000 or visit today!  You can also follow OTJ on FacebookTwitterLinkedInPinterest, and Google+.

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