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Greenberg Quinlan Rosner Research
Washington DC

IIDA Bronze Award Winner - 2008

Greenberg Quinlan Rosner Research is a global leader in public opinion research and strategic consulting, working with corporations, issue groups, and political campaigns throughout the United States and around the world. We worked with the client to design a space that reflects the established firm they are, with added flair to attract young, ambitious staff members. Their space is conducive to working both in teams and individually. It allows for growth over time and will accommodate the ever contracting and expanding staff which is natural in their industry. Particularly challenging was the long and narrow shape of the space. Emphasis was placed on concentrating all gathering areas in one section (conference room, pantry, copy room) and the actual working areas in another. Adjacency and technology were key components in configuring the space. The conference area was designed so that it can be divided into various configurations, complete with state of the art audiovisual equipment for overseas conferencing and frequently held press conferences. Unique to this space is the café element. Given the long work hours, the client wanted to create a feeling of “home” where employees could spend time in an area other than the confinement of their workspace. Red laminate countertops were selected accented by a 3-form resin bar top in cranberry. The café is conveniently located as a pass through from the working area to the gathering area. To further develop the plan, curved elements were used to define the space in the reception area. The maple wood reception desk has a curved edge with a white and brown alabaster 3-form resin that leads the eye around the space. A curved line separates the various floor finishes. The paint color is mainly white throughout, acting as a background with accents of bright color reflected in the furniture and wall color.

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