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Fidelity & Trust Bank
Washington DC

After creating a new board, Fidelity & Trust Bank set two goals. The first was to hire a marketing and communications services firm to help with their re-branding efforts, including designing a new logo for all communications materials. Their second goal was to hire an architectural firm to work as part of the new branding team to design and build their first flagship branch. This branch would provide a design that set the standards for the next dozen branches scheduled to open within the Washington, DC area. The location was strategically selected to allow increased visibility within the prominent business community that is directly generated from the activities involving the Board of Trade. Specific design details included the use of a variety of flooring finishes, including stone and bamboo. These materials would draw the eye into the space and also ensure durability, especially in high traffic areas - while adding to the space’s warmth and comfort. A variety of visually stimulating, eco-friendly colors that matched the bank’s new logo were selected for the entrance, and natural materials were used for the majority of the design (the front retail area and the rear/office/conference areas). The semi opaque glass panels used in the managers offices lend privacy to the transactions within the office, yet still allows the natural light from the public space to flow in. Color changes were used within the space to help define transitions from public to private zones.

DESIGN PROCESS

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