OTJ designed The Raben Group’s first space 10 years ago, with expansions done to accommodate the company’s growth. The original 3,500 SF space inspired the company’s rebranding through the architectural design. This most recent design reverses the sequence to create architecture inspired by brand. At the onset of the project, the CEO aimed to maximize square footage for his employees, with the challenging idea of creating versatility throughout the space. The designers started by determining how to filter different work areas among neighborhoods, with the solution being the “utility ribbon.” The logo is essentially repeated and flipped to create the utility ribbon featuring elevated team rooms and phone rooms connecting staff to spaces that allow for small group discussions or individual privacy.