The main challenges for the Entertainment Software Association (ESA) design were technology integration, flexibility and branding to represent its members. Branding is incorporated through physical gaming technology, in a 3-D manner through statues that rotate and in a 2-D manner through vinyl graphics of characters from various gaming platforms.The office is highly technological, with integrated audio/visual projection at the entry to mimic the sequence of turning on a game console – press the power button and enter into the world of ESA. The gaming area/zone has a large format seamless video wall for gaming, displaying presentations and hosting large events. A key requirement was mobility within the public area. Everything is moveable and reconfigurable as needed for large gatherings. The public area includes a video game museum as a point of interest for guests and employees. This provides a rotating, curated display of classic games and historic moments within video gaming and pop culture.